Just found this advert on a holiday website GREAT NAME FOR THE NEW CHEESE

Dorset holidaymakers could try unique cheese
Holidays in Dorset offer visitors a unique chance to taste some quality produce from local farms.
And you might want to try a new product from Ford Farms near Weymouth in Dorset, which farmer Mike Pullin has created.
Named Premier Moo, the new cheddar comes from cows that have only been fed on the spring’s first cut of grass, the Metro reveals.
The cheese that is currently being tasted is from milk taken in the first two weeks of spring 2009.
It was then churned and left to mature 12 months and has now resulted in a very tasty product, according to the publication.
Mr Pullin explained: "It is to do with the fact the grass is higher in protein and has higher levels of constituents such as carotene."
This carotene causes the cheese to be a darker yellow colour than most, it was noted.